1966Fashions fade, style is eternal.”
Yves Saint Laurent
Founder, Yves Saint Laurent
In 1966, Saint Laurent launched Rive Gauche, the first luxury ready-to-wear line by a couture house. Every major house followed within a decade. He did not just design clothes. He redefined who luxury was for. He once said he wished he had invented blue jeans. He settled for inventing almost everything else.









































