Max Mara Oversized Maxi Coat Navy Lana Wool Size Large

A woman crossing the lobby of the Four Seasons Nile Plaza in December, black leather trousers, a cashmere turtleneck, loafers that say nothing. The coat drapes navy over all of it, sleeves long enough to touch the back of her hand. She does not check her phone on the walk to the lift. The coat does most of the speaking.

Achille Maramotti opened the first Max Mara atelier in Reggio Emilia in 1951, when most Italian women still dressed at a local seamstress rather than off the rail. He trained in his mother's couture atelier and applied the same pattern-cutting logic at production scale, a move that helped shape modern Italian ready-to-wear. The Lana virgin wool coats sit at the centre of the house's identity, and the 101801 camel coat remains its grail. Sold Attire sourced this piece through our curated Japan auction channel, where the pre-loved Max Mara market treats the navy and camel oversized cuts as a category of their own.

How do I tell a Max Mara main-line coat from the Weekend and Studio diffusion lines?

Main-line Max Mara carries the red woven label with MAX MARA in full caps and Made in Italy beneath. The Weekend line uses a white label with lowercase weekend MaxMara and lists different manufacturing. Studio and Sportmax carry their own distinct labels. Main-line Lana wool outerwear is heavier by the metre and finished with felled seams inside the lining, visible when you turn the placket back.

What is Lana virgin wool and why does Max Mara name it on the label?

Lana is the Italian word for virgin wool, the fibre shorn directly from the animal rather than recycled or regenerated. Max Mara specifies Lana because virgin wool holds loft, drape, and insulation properties that recycled blends lose over time. It also resists pilling across a long wearing life. The coat gets heavier-feeling with age, not thinner.

How does an oversized Max Mara coat hold resale value compared to the tailored cuts?

Oversized Max Mara cuts have outperformed tailored cuts on resale since roughly 2019, when the broader market shifted away from fitted outerwear. Vestiaire and The RealReal listing data show oversized Lana coats trading at 60 to 75 percent of retail in good condition, and the navy and camel colourways hold strongest. Tailored fits sit closer to 40 to 55 percent because the silhouette dates faster.

Dry clean only, and only at the end of a season rather than after every wear. Between cleans, brush the Lana surface with a horsehair garment brush along the grain to lift dust and restore the natural nap. Hang on a broad wooden hanger in a breathable garment bag to preserve shoulder structure. Store away from direct sun to protect the deep navy dye.

Every coat passes through Sold Attire's 10-step authentication: label and font inspection, stitch and seam analysis, lining grain check, button alignment review, weight and drape measurement, fibre identification, period-correct hardware confirmation, interior tag cross-reference, country-of-origin verification, and final condition grading. We back every authenticated piece with our Lifetime Authenticity Guarantee. If any item is ever proven inauthentic, we issue a full refund without time limit and cover return shipping.